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Analysis of the global sanitary ware industry characteristics

  • 2019-01-04 15:20:04

Analysis of the global sanitary ware industry characteristics




In the mid-19th century, modern sanitary ware manufacturing originated in the United States and Germany. After more than one hundred years of development, Europe and the United States have gradually become the regions, which have mature development, management and advanced technology in the world sanitary ware industry.


Since the 21st century, China's sanitary ware industry has developed rapidly, and its product output, quality, design and process level have been rapidly improved. After that, Chinese sanitary ware gradually favored by consumers at home and abroad.


At present, there has formed three well-known sanitary ware world brands: American brands represented by Kohler and Moen; Grohe, Roca, and Hansgrohe is the representative of the European brand; Asian brands represented by TOTO, Huida ETC.


With the technological advancement of the sanitary ware industry and the globalization of the industrial division of labor, the global sanitary ware industry has shown the following characteristics:


1. The overall matching has become the mainstream


The series of sanitary ware products not only be coordinated in function but also more comfortable in use. Customer will enjoy a more comfortable and convenient bathroom environment. Customers can choose a holistic style and design according to their own preferences. According to different residence’s environment, we choose the main series of products that are suitable for it. Therefore, we are able to reflect the customer concept of individualized life and meet the needs of their individual development.


In today's increasingly rich material, people's choice of products not only focuses on the function of “use”, but also on pursuing more “added value”. Especially the enjoyment of art and beauty. Based on this, the series of integrated sanitary ware products not only make consumers satisfied with the “use” in the products but also enjoy the “beauty”, which will surely become the future development trend of the sanitary ware industry.


2. Pay more attention to bathroom product design


With the deepening of global integration and the in-depth integration of various cultural elements, appearance and texture of sanitary ware products is more and more important. Customers have a modern and fashionable sense, and sanitary ware products that can lead the way of life are more popular.


In order to expand the market, sanitary ware manufacturers have increased their investment in the design of sanitary ware products.  And they have cooperated extensively with well-known designers to continuously introduce new products, and global sanitary ware market paying more attention to product design.


3. The production technology and process level continue to improve


After hundreds of years of development, the production technology and process level of the sanitary ware industry have become more mature and comprehensive. And have made great progress in the product quality and efficiency, as well as appearance, technology, and design.


In recent years, the world's leading sanitary ware companies have increased their investment in production technology and process improvement. Such as R&D of new materials to prepare glaze puree, so that various new glaze colors and models continue to emerge; Equipped with efficient new mechanical equipment; And automatic production line to improve production efficiency; Increase R&D efforts, apply modern technologies such as electronic control, digital and automation to sanitary ware products to achieve more powerful and efficient products. It is improving the comfort and convenience of sanitary ware experience also.


4. The product presents an energy-saving and environmentally friendly development trend


In recent years, governments have increasingly realized that energy shortages and environmental pollution have seriously affected social and economic development. The concept of promoting energy conservation and environmental protection, optimizing resource allocation, and achieving sustainable economic development has also been widely accepted by the world.



At the same time, with the improvement of living standards, consumers pay more attention to health and comfort, emphasizing green environmental protection. In addition to the demand for product quality and function, green products are more favored by consumers. Therefore, as a supplier of sanitary ware products, it is an inevitable choice to adapt to the trend development: improve production methods, new materials, technologies, and processes.


5. Industrial manufacturing base shifts to developing countries


Europe, the United States, and other countries have been an important manufacturing base for global sanitary ware. However, with the continuous improvement of labor costs and the influence of industrial policies and market environment. Internationally renowned sanitary ware brand manufacturers will gradually transfer manufacturing links to Asian countries such as China and India, where human labor prices are low, supporting infrastructure is perfect. And market demand continues to grow, have made these countries increasingly the world's specialized manufacturing bases for sanitary ware products.

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