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Will Italian Ceramic Sanitary Ware Industries be upturn?

  • 2019-09-02 18:06:34




According to the data by several major associations in the Italian ceramic industry, in 2017, whether it is the ceramic machine industry, the ceramic tile industry, or the ceramic sanitary ware industry, It is continued show the positive phenomena compare with previous years. The total turnover of the ceramics industry reached 2.237 billion euros, a year-on-year increase of 10.3%, of which ceramic tile equipment sales were big; the total turnover of the ceramic tile industry reached 55.5 euros, a year-on-year increase of 2.4%, the industry investment record exceeded 500 million euros; ceramic sanitary ware industry The total turnover reached 353 million euros, a year-on-year increase of 6.1%.


In fact, 2017 is also a good year for Italian ceramic sanitary wares. Ceramic sanitary ware production continued to grow by 4.5% on the basis of an 8.5% increase in 2016. The output of 33 ceramic sanitary ware companies increased to 4.27 million pieces, and the turnover reached 353.3 million euros, an increase of 6.1% year-on-year. Exports also grew steadily, with exports reaching 159 million euros, accounting for 45% of total sales.

The 33 companies in the ceramic sanitary ware industry have 30 in Civita Castellana, Viterbo province, which is a cluster of Italian ceramic sanitary ware manufacturing. It has been focusing on product quality and design for many years.

In 2017, ceramic sanitary ware imported from Italy fell by 4.5%. The main importing countries were Turkey, China, Bulgaria and the United Arab Emirates, by Portugal, Poland and Egypt. Italian ceramic sanitary ware exports increased by 7.5% to more than 53,000 tons, most of them are exported to high-end markets in mature markets such as Germany, the United Kingdom, France, Spain, the Netherlands and the United States. Imports are mainly low-cost products, while exports are mainly designed.

Although Italian design is still a major attraction for the market, German-made products are still the most recognized by architects and designers in the high-end market. In recent years, although Italian ceramic sanitary wares have been working hard to promote the concept of “Italian quality”, in the middle and low-end markets, the most intense competition is no longer from China, but from the competition in Bulgaria and Egypt etc.


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