Forecast Of Future Trends in The Home Furnishing Industry!

Forecast of future trends in the home furnishing industry!

Highlight one: online shopping.

The furniture industry is continuing to transform against the backdrop of modern technological means that have a profound impact on people's daily lives.

The most important transformation feature is the rise of online sales.

Some unknown online sales companies have accumulated a large number of customers and become new stars in the industry, gradually emerging.

Furniture sold through the Internet is the first choice for consumers who are concerned about price. Furniture companies that are good at online sales still have huge room for growth.

 

Highlight 2: Software.

In the field of sofas, some companies have not fallen into a price war. They are creating good results through technological innovation and using their leading advantages.

Upholstered furniture is the main source of profits in the furniture industry. The upgrading of home consumption will be mainly reflected in the popularity and upgrading of upholstered furniture in the future.

 

Highlight 3: Customization and high-end customization.

Customized furniture is in a tough battle. The price war is not only a battle to protect market share, but also a weapon to expand the market. In fact, the strongest competitiveness in the customization market comes from service level. High-end customization is immune to price wars because good service is a scarce resource in the market.

High-end customization is the hope of furniture companies, and it is also the market foundation for the survival of a large number of smaller furniture companies.

The furniture industry is small and fragmented, providing fertile ground for high-end customization, allowing some companies to avoid price wars.

Mass customization and high-end customization are still the mainstream of the industry.

 

Highlight 4: Special furniture.

Trendy furniture with a strong sense of design and niche furniture with special characteristics can also find their own niche consumer groups and living space by using online sales and flexible sales methods in physical stores.

Innovations in the furniture industry will continue to emerge, and the idea that you can make money by following the herd will most likely hit a wall.

The coexistence of large-scale enterprises and characteristic enterprises is the overall picture of the furniture industry in the future.

 

What should dealers do to live a good life!

As a very important part of business, what role should dealers play in the new environment of new marketing and new retail? How to plan for future development?

The core value of the dealer group is "localization", which is why many brands have no way to bypass middlemen.

In the future, the "localization" advantage of dealers will be reflected in their ability to link with local consumers and the operation of localized traffic pools, which will constitute an irreplaceable factor for dealers in the future.

Manufacturers, retailers, and consumers are all changing

 

Why are most dealers shouting this year: The environment is not good?

Because everything from upstream manufacturers to C-end consumers are changing to varying degrees. The orientation of upstream brand owners is changing, and at the same time, the traditional identity cost of dealers is getting higher and higher. As a result, in the channel link, many companies tend to return to the original state of looking for big dealers and high-level dealers. This is a problem for upstream manufacturers. trend.

 

Changes in manufacturers will have the following impacts on dealers:

1. The increase in industry concentration will be simultaneously transmitted to the commercial link, and the survival of the fittest among dealers will become more cruel; 2. Upstream high-quality brand resources are increasingly scarce, making it more difficult to select brands and products; 3. The level and intensity of competition in the first-line market have increased unprecedentedly , the requirements for the comprehensive capabilities of merchants are getting higher and higher; 4. The success rate of new product promotion and new market launch is getting lower and lower.

 

The terminal business directly faces customers and is the service object. Terminals have also undergone a new round of changes in terms of retail formats, which is also the reason why dealers lack a sense of security:

First, as chains, specialization, and branding become bigger and bigger, traditional distribution thinking and product distribution thinking are increasingly challenged. Relying on the community, its voice puts forward challenges to dealers’ service capabilities and market operation capabilities. The requirements are different from those in the past, and this has become a directional trend.

Second, "new retail" has become a hot topic, with online forces deployed offline, B-side and C-side e-commerce active, and new concepts attracting attention in the terminal; third, traditional terminal business is fragmented, and competition for high-quality store resources is fierce. The market Penetration is becoming increasingly difficult.

 

In addition, with the transfer of voice, whoever is closer to consumers has the right to speak, which leads to the need for dealers’ experience and capabilities to be refreshed.

 

Consumers, the end of the entire chain, are also changing.

First of all, the consumption structure has changed. The age distribution and the main force of consumption are iterating. In terms of the large consumption structure, China used to be a structure with two big ends and a small one in the middle. Now it is gradually changing into an olive shape;

Second is the upgrading of consumption. The upgrading of consumption has accelerated the differentiation of consumption and widened the gap in the process of upgrading. Vertical and horizontal two-way upgrading, quality and taste have become prominent features.

Strengthen link capabilities

In the entire marketing chain, the dealer's position will always be there, but its functions must keep pace with the times.