Home Decoration Trend Report: Smart Toilet Sales Increased By 60%

Recently, a Chinese e-commerce platform released a 2023 home decoration trend report, covering six new home decoration trends: emotion, appearance, health, intelligence, low carbon, and age-friendly. According to the Chinese e commerce platform’s big data, design-sense custom cabinets increased by over 112% year-on-year, expansion storage baskets increased by over 131% year-on-year, stepped sink sales increased by over 85% year-on-year, kitchenware storage increased by over 79% year-on-year, and wardrobe storage hardware increased by over 100%.

The report points out that even if the apartment area is limited, young people are working hard to create a "solitary" space. The transaction volume of skin-beautifying showerheads increased by 118% year-on-year, and the transaction volume of deep-soaking bathtubs increased by 85% year-on-year. Healing bathroom products that can bring a wonderful home experience are Very popular. At the same time, they are keen to improve the home atmosphere through various methods. The transaction volume of the Chinese e-commerce platform’s refresh service increased by more than 60% year-on-year, the transaction volume of ambient lights increased by 160% year-on-year, and the transaction volume of no main light design increased by 150% year-on-year.

In terms of decoration style, more than 90% of the respondents said they prefer "national retro", and the turnover of Chinese e-commerce platform's domestic brands of building materials increased by more than 50% year-on-year. In terms of colour tones, cream, which is warmer than pure white, has become the new favourite colour in the field of home decoration in recent years. For example, cream-colored microcement tiles for floor tiles throughout the house, bathrooms and other spaces are popular home decoration choices.

Chinese e-commerce platform’s big data shows that the transaction volume of formaldehyde-free flooring has increased by more than 60% year-on-year, and “sterilization” has also become a search keyword. In the past year, the search volume of “sterilization bath heater” has increased by more than 120% year-on-year, and the transaction volume has increased by 100% year-on-year. The sales volume of antibacterial smart toilets increased by 65% year-on-year.

In the past year, the Chinese e-commerce platform’s 3D face and large-screen smart lock category sales have increased by more than 100% year-on-year, smart door sales have increased by more than 10 times year-on-year, smart lights and smart curtains have increased by more than 50% year-on-year, and smart switch sales have increased by more than 50% year-on-year. An increase of 70%, the transaction volume of smart bathroom heaters increased by more than 100% year-on-year, the transaction volume of smart toilets and smart toilet seats increased by 60% year-on-year, the transaction volume of smart showers increased by 70% year-on-year, and the transaction volume of smart bathroom cabinets increased by 100% year-on-year.

Survey results show that more than 70% of users care about whether home decoration products have low-carbon properties, and nearly one-third of consumers will give priority to products with "green" features. According to the Chinese e-commerce platform’s big data, the sales volume of solar lights and LED lights increased by 112% year-on-year, and the sales volume of water-saving toilets with first-class water efficiency increased by more than 85% year-on-year. The public's acceptance of garbage classification has become higher, and Chinese e-commerce platform's smart garbage disposer sales have increased by more than 50% year-on-year in the past year.

DIY home renovation has also become a hot spot for home decoration. According to Chinese e commerce platform data, the transaction volume of DIY tools has increased by more than 80% year-on-year, and more and more users are interested in DIY home renovation. In addition, the transaction volume of wall-mounted toilets increased by more than 10 times year-on-year, the transaction volume of light strips increased by 130% year-on-year, the transaction volume of baseboard lamps increased by 80% year-on-year, and the transaction volume of track sockets increased by more than 50% year-on-year. More and more consumers are buying Interpret minimalist life.

In this survey, 92.2% of the respondents paid attention to products suitable for the elderly because there are elderly people at home; 78.27% of the respondents planned their own elderly life in advance. In the past year, the Chinese e-commerce platform has seen a year-on-year increase of 80% in searches for elderly-friendly toilets, safety handrails, and sit-down showers, and a year-on-year increase in transaction volume of over 50%. The transaction volume of finger vein smart locks that are more friendly to the elderly has increased by over 300% year-on-year. In addition, the elderly’s perception of the living environment has attracted more attention. The transaction volume of the Chinese e-commerce platform’s thermal insulation doors and windows increased by 65% year-on-year, and the transaction volume of sound-insulated doors and windows increased by more than 50% year-on-year.