Characteristics of bathroom towel radiator in Europe and America

Development overview and industry characteristics of bathroom towel radiator in Europe and America

1. Development overview of European bathroom towel rack industry

Because the bathroom towel radiator not only has the functions of hanging and heating, but also is relatively convenient to install, has a more fashionable and diverse appearance, and has a wider price range, which can meet the needs of different customers. Therefore, it is used as a substitute for ordinary towel racks and traditional steel plate radiators.

According to BRG's statistics on heating radiators in the six countries of the United Kingdom, France, Germany, Poland, Italy, and Spain, from 2012 to 2019, the sales of heating radiators were relatively stable overall, but the sales of bathroom towel racks in the above six countries The sales of towel rails still rose from 3.15 million to 3.77 million, and the market demand has steadily increased; although the sales of bathroom towel racks have declined due to the impact of the new crown epidemic in 2020, the decline is lower than that of heating radiators. Therefore, by replacing ordinary towel racks and traditional steel plate radiators, bathroom towel rack products have increased their market share, and their proportion in heating radiators has continued to rise. The sales volume of bathroom towel racks in 2021 is expected to be about 3.76 million pieces, accounting for more than 13%, of which the German, Italian, and Polish markets will reach 18.56%, 21.31% and 20.30% respectively, which is equivalent to heating and cooling for every 5 pieces sold. One of the bathroom towel racks is a bathroom towel rack. The market demand for bathroom towel racks continues to be strong, and the market share is increasing year by year.

2. Development overview of bathroom towel racks in North America

Bathroom towel rails began to enter the American market around the year of 2000. At first, they were mainly used in high-end hotels, and then gradually accepted by American consumers. At present, they have become one of the must-have household products for ordinary American families. After years of market development, the application of bathroom towel racks in American families is no longer limited to bathrooms. More and more families choose to install bathroom towel racks in kitchens, bedrooms and other indoor spaces. , The practicability of small pieces of clothing, on the other hand, it can also play an auxiliary heating role in the room. The US market is mainly based on electric towel racks, while classical, retro and portable bathroom towel racks have a relatively high sales volume in the US market.

3. Overview of the development of China's bathroom towel rack industry

The production of bathroom towel racks by Chinese companies started in the 1990s, mainly from some hardware and heating equipment manufacturers. While producing bathroom towel racks, they generally also sell other products. Few of them specialize in bathroom towel racks. A professional manufacturer of product production and development. China's domestic bathroom towel rack manufacturers generally have a small production scale, and their business is mainly OEM or parts supply. After years of development, there have been several relatively large-scale professional manufacturers of bathroom towel racks in China.

China is one of the major exporters of bathroom towel racks. The products of Chinese domestic bathroom towel rack manufacturers are mainly sold to developed countries such as Europe and the United States. Due to consumption habits and product awareness, the consumer market for bathroom towel racks in China has not yet been fully explored. , It is mainly used in some villas, high-end real estate and hotels, as well as a small number of families who pursue quality of life. However, in recent years, with the improvement of people's living standards, the pursuit of quality of life, and the increased awareness of bathroom towel rack products, China's domestic bathroom towel rack market has grown rapidly, and the demand from China's domestic market will become the towel rack industry. An important source of market demand within the country.

4. Industry characteristics

(1) The consumer market for bathroom towel racks is relatively concentrated

Bathroom towel racks are new radiator products. Affected by their location, residents' income level, consumption habits and market acceptance, the consumer market is mainly distributed in developed countries and regions such as Europe and North America, and the market has obvious regional characteristics.

(2) The sales model is mainly based on OEM and ODM

In recent years, some countries, including China, have continuously improved the R&D, manufacturing and quality control of HVAC equipment and spare parts products, and the supporting industrial chain has been continuously improved. Sanitary ware, HVAC equipment and spare parts manufacturers in developed countries in Europe and America , Wholesale of building materials products and retailers, etc. More choices focus on system integration, sales channel construction and brand management, while production and manufacturing cooperate with other manufacturers in the form of OEM and ODM. Although some OEM and ODM manufacturers have begun to gradually develop their own brand strategies, they have not yet formed a pattern of competition with well-known international brands, and the sales model is still dominated by OEM and ODM.

5. Industry Development Trend

(1) Household products are developing toward intelligence

With the development of smart buildings in cities in the future, residents will have higher requirements for the comfort and convenience of indoor HVAC systems. Information collection technology, sensor technology, remote control technology and automatic adjustment technology will be widely used in new radiator products such as bathroom towel racks. In the future, the development direction of intelligent heating radiator products will be further clarified. Users can control the indoor heating system through wireless communication technology. For example, the application of temperature control valve and heating control system can open and close the heating system through the wireless network. Adjust the hot water supply so that the temperature conforms to the range set by the user, etc.

(2) The sense of product design is getting more and more attention

In recent years, consumers' demand for HVAC products is no longer limited to simple functional use, and more and more attention is paid to the aesthetic appearance and decorative functions of products. Products with fashionable and personalized features are often more available generally welcomed by the market. Therefore, in order to expand market share, various manufacturers have begun to enhance product design capabilities, and regularly launch new products that keep up with the trend according to changes in the market's aesthetic orientation.